Creativity is one of the most valuable traits for teams to harness.

A survey by Universities UK revealed more than 60% of organisations and talent acquisition specialists believe more creative thinkers are needed in the job market.

Creative thinkers are vital for problem-solving and are better equipped to handle workplace changes, giving your organisation a competitive edge when developing new products and services.

With so much to gain, how can you inspire creativity in your teams?

Five Ways to Boost Creativity in Your Teams

Generate Lots of Ideas

Encourage the entire team to share ideas with each other and with their team leaders. Make it clear that you're open to hearing all creative inspirations.

Whether through informal discussions or establishing a formal process for idea sharing, create an environment where new ideas flow continuously.

Not every idea will be a 'lightbulb moment', but having options and opening discussions is key to success.

Be Supportive and Tolerate Mistakes

Creativity takes time to flourish, and imagination needs to be cultivated. 

Support your teams to feel free to be creative and to make mistakes. When ideas don't work out, focus on what was learned rather than who 'failed'.

Reward Creativity and Act on Ideas

When creativity is encouraged, you'll notice a difference in your team: happier employees, increased productivity, and greater job satisfaction being reported.

Reward creative thinking through incentives, and don't be afraid to act on innovative ideas. Some of the most successful organisations are those willing to take risks and evolve.

Create a Flexible Work Environment

Flexible schedules and environments can spark creativity. Whether it's remote work or an inspiring office space, give your team the freedom to work in ways that allow for better creative thinking.

Creativity thrives in collaborative environments. Encourage team members to collaborate on projects, share diverse perspectives, and bounce ideas off each other. This often leads to innovative solutions that might not arise from individual brainstorming.

Foster Creativity for Long-Term Success

Creativity is more than just a buzzword; it's a critical skill that can take your team and organisation to new heights. By implementing these strategies, you can unlock the full potential of your team's creative abilities.

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